We use a tool called SendGrid, which is a part of Heroku. We used SendGrid for basic transactional emails, like thank you notes for registering.
Marketing Manager - Techloop
We are also taking advantage of SendGrid’s free plan for transactional emails. The pricing is better than most of its competitors. They also have a Startup plan which is very generous.
Co-founder & CEO - Sweet Technology
SendGrid’s API is awesome. We went through both YC and Techstars and they’re a great company to come out of Techstars.
Founder & CEO - SendBird
SendGrid is really good at sending transactional emails. We built a lot of webhooks and integrations for it. For email marketing, it’s just OK. Their web interface is not very good, but the API is great.
Founder & President - RippleMatch
We use MailChimp for consumer marketing stuff and SendGrid for our notifications and admin. We are using SendGrid because it was the best backend mail server to use for all our notifications to send to our customers, while MailChimp is more for marketing and drip campaigns. MailChimp is super pretty and easy to use.
Founder & CEO - iFundWomen
For emailing we use SendGrid; we are in their startup program and they help us with everything. We use SendGrid for our transactional emails for now, but we want to move everything to it.
Anne de Vries
Founder - Tubbber
SendGrid is good enough for our needs.
Head of Platform - WaystoCap
SendGrid does everything--it’s like using MailChimp and Mandrill together. It is one unique platform for marketing and transactional emails. MailChimp is the easiest path if you don’t have any experience, but SendGrid has rich features, is cheaper and allows more flexibility. The analytics are also good.
Founder & CEO - Zera
We were looking for a reliable solution for transactional emails and SendGrid seemed pretty good for our needs. They are updating their marketing offering so we use it more and more for newsletters as well. We do not have the need to invest in a highly customizable tool, and with SendGrid’s drag and drop feature we can create pretty standard newsletters very quickly. I tried to make it more customized by meddling with their code once, but I broke everything, so now I stick to the standard elements.
CEO - Go Pollock
We use SendGrid. I don't have much to say on it. It is what it is. We are not passionately in love with it.
CEO - Panjo
I love SendGrid. We don’t use it for email marketing too much; we mostly use it to send out system and engagement emails. SendGrid is trying to do a similar thing as HubSpot, but it is still trying to catch up.
VP of Technology - Gust
SendGrid is quite nice. We use it for automated emails only.
Founder & CEO - Tagove
SendGrid is a good foundation for email marketing. But if you want a lot of automation, you should either use a different tool or build a lot of logic on top of SendGrid. We’ve built logic on top of it for our automation, like sending different timed emails based on different triggers.
Founder & CEO - CoverWallet
We send out a weekly digest email to our users and we use SendGrid for this. It’s great because we send automated emails and we do not need to have a marketing team to create these. It has a good API, so we are able to have the entire system automated. It also allows us to personalize the content of the email to each user according to their interests and usage of the app.
Co-founder & CEO - Winnie
SendGrid enables our CRM and transactional email infrastructure and gives us actionable data on how our users engage with all of our campaigns.
Co-founder & CEO - Peak
We implemented a new tool for Microsoft: SendGrid. It was very easy to embed into our existing source code. We can create newsletters based on the data that we are aggregating, and the email component is integrated into our analytics.
Co-founder & CEO - Breeze
We have been using SendGrid for a long time. We are happy and we know we can trust this tool.
Founder & CEO - Topishare
We use SendGrid for triggered emails through the website, for example, when someone needs to reset their password. It ensures good deliverability.
Founder - SnapEDA
We use SendGrid for transactional emails. It works very well and has better deliverability than Amazon.
CEO - Scripted
We initially started out using SendGrid because we’d won some credit in a startup competition but we didn’t end up continuing with the service, as we don’t send enough correspondence via email at the moment.
Founder & CEO - Cheekd
For transactional emails we use SendGrid. They have a pretty good prepaid plan especially if you sign up with one of their partners like Azure.
Co-founder & CEO - Moesif
We are using SendGrid for transactional messages; we are releasing a product “Daily Brief” that integrates with it. We are also sending emails ourselves on behalf of our customers, by integrating with SendGrid using customer accounts. We create the emails scripts to add intelligence capabilities.
CEO & Co-founder - Pyze
SendGrid has a lot of functionalities and works well for managing outbound emails. We compared it with MailChimp and they were both adequate.
Founder & CEO - Embroker
SendGrid is good for transactional emails--we only use the API, not the interface. It works nicely; we do not get any bounce emails--all the emails get delivered. Also, it is very cheap.
Co-founder & CEO - TravelPerk
We handle all of the transactional and drip campaigns from our home-grown platform GIL. The logic is built into our own system. We use SendGrid to actually send the emails out. It works well.
CMO - TaskEasy
We use SendGrid for marketing communications such as sending out release notes to customers.
Co-founder & COO - Loopio
We use SendGrid as an SMP provider.
Co-founder & CTO - Beyond Pricing
SendGrid is okay. It is less consumer facing than MailChimp; we use it to route out platform based notifications.
Founder & CEO - CloudPeeps
We did marketing campaigns with MailChimp, but found that when we got into transactional emails, like integrating notification emails, SendGrid was better. When we first started using SendGrid, they were better for transactional but were weaker than MailChimp for marketing emails. But they’ve made a lot of product improvements for email marketing campaigns in addition to their strong transactional emails.
Co-founder & CEO - PlushCare
We are loving it. It is a great startup. You can use it in different ways depending on how you stack it. Transactional emails and marketing emails are very effective. What is really impressive is their ability to bypass spam, which would block most traditional marketing emails.
Founder & CEO - LifeLine Response
We use SendGrid for transactional emails. They lack robust templating tools, and they are not the lowest cost solution on the market. For this reason, we have been looking for a cheaper solution as we send thousands of emails per day and it all adds up. We are considering other options including one from MailChimp, and we have looked into Amazon SES as well.
COO - Reverb.com
We use SendGrid for transactional emails. SendGrid is my favorite - it’s really easy. They are going more into marketing email campaigns. You can track emails as they open and close, you can send out a bunch of transactional emails without needing to opt-in, and you get a lot of free emails before you start paying anything. It’s really great because you can start with it and move into something you need to pay for when you get bigger.
Co-founder & CEO - Impact Health
We use SendGrid a lot - we really like the tool. It works especially well on the consumer side. We use it directly and also have integrated it with our CRM and marketing tools.
Co-founder & CEO - Qordoba
We have a love/hate relationship with SendGrid. We’re not super happy with it for a few reasons, but we don’t have a lot of other options right now. SendGrid’s interface for creating emails is not a pleasure to use, and unlike MailChimp, it doesn’t send you stats on anything, like the percentage of recipients who open your emails. And there have been many issues with unsubscribes. We have subaccounts, and often, if a user unsubscribes from our parent account, SendGrid doesn’t automatically unsubscribe them from all subaccounts; it’s totally not intuitive. And sometimes, the unsubscribe doesn’t work at all, and we receive user complaints. The worst part of that is then SendGrid puts our account on hold, even though it was an issue on their side! We chose SendGrid because they were cheaper, and known to be a good solution for having all in-app and marketing emails in one place. But now that we’ve moved transactional emails out of SendGrid to Notify.io, switching to MailChimp makes sense for us.
Founder & CEO - Peerlyst, Inc.
I’m a big fan of SendGrid, and their new marketing templates. They’ve also modernized their site recently, and they’re much closer to being equal with their competitors now. We utilize their API mostly, so we don’t use the contacts feature that goes with their marketing templates, but we do use their marketing side occasionally.
COO - Chat Sports
We use SendGrid (a fellow TechStars company) for transactional emails, and it works decently well. We do wish they had better marketing emails.
Founder & CEO - Good&Co
I don’t directly use SendGrid or MailChimp, so I don’t have any feedback on them. But we are quick to iterate and change, so if we didn’t like them, we would’ve switched, or invested in another company/one of our startups that does email marketing.
Co-founder & Co-director - Boomtown Accelerator
We use SendGrid for transactional emails based on events. We’re currently on the free tier, which is great.
Co-founder & CEO - Rollout.io
We use SendGrid for automated emails, like when someone signs up for our newsletter.
Co-founder - Croissant
We started with MailChimp, then switched to SendGrid The main reason we switched to SendGrid is the API, and their trial format, which gives startups 12,000 emails to test the service.
Co-founder & CTO - Tutorlist
We use the SendGrid API for physically sending our emails.
Co-founder - Kinnek
We also use SendGrid for transactional emails, with people who are already our customers. It is excellent for transactional emails.
Co-founder & CIO - Enplug
We used to use MailChimp but ended up switching to SendGrid a few months ago (gotta show some love for the Techstars family).
Founder & CEO - Codementor
We were adopted into SendGrid’s startup program, and as their own analytics probably show, I’m completely addicted to their new dashboard. They are our primary email platform.
Co-founder & CEO - BarterSugar
We use SendGrid for transactional emails, like meeting summaries, follow up reminders, etc.
Founder & CEO - Do
SendGrid is more of an “enabler”, as opposed to an email service.
Founder & CEO - Knozen
12%Stacklist Startups Are Using SendGrid
SendGrid is an email delivery solution that was built specifically as an API, allowing developers to easily send emails from any environment. It’s not as easy to use as other email marketing services, like MailChimp, for instance, but it’s a great choice for companies with advanced integration or delivery needs - and who also have developers on staff to make the most of SendGrid’s capabilities. Like other email service providers, SendGrid offers simple list management, real-time analytics to track campaign effectiveness, and the ability to send promotional campaigns and trigger-based notifications from one platform. Stacklist users tout the service for its focus on delivering transactional emails; many put it to work specifically for that purpose, while complementing it with another, simpler email marketing tool to manage other communications.
SendGrid’s users come in all shapes and sizes, from small Seed-stage startups to Series B companies with hundreds of employees. The common need among them is for a developer-friendly, highly automated email marketing service that can handle complex email delivery needs.
SendGrid starts out free, allowing you to send either 400 emails per day, or 12,000 emails per month, before requiring you to upgrade to a paid package. Paid packages include additional features, such as analytics, API integration and dedicated support. Those packages start at $9.95 per month and work their way up to $399.95 per month, depending on volume of emails.
Visit the website: http://www.sendgrid.com