We use something called Tableau for visualization and we also use Segment. Our Data Analytics Specialist recommended it and since we started using it we have absolutely no complaints. It was a big step in and the right direction for us in terms of visualizing our funnel. It’s kind of becoming really, really important because most of the data we track is on there through the funnel from marketing to sales, so it’s become the go-to place for data for us right now.
Marketing Manager - Techloop
Segment pulls together a lot of data for us as well. It doesn’t visualize it per se. I’m going to hook up something to visualize the data.
Co-founder - Salesflare
We’re mostly using Segment and piping data into a bunch of places, primarily Redshift.
Co-founder & Chief Product Officer - Clark
No startup would exist without Segment. Segment powers everything. It sends data about usage from our application to every tool that needs it. We could not live without it.
CEO - Hive
Segment has helped us unify our crazy marketing stack.
Founder & CEO - Yesware
Segment allows us to implement everything once and then send all that data to all the other tools that need to access it.
Co-founder & CEO - Frame.io
Segment.io allows us to aggregate data from a disparate amount of sources. With one integration you get a lot more in terms of data that you can analyze and compare. We use it to funnel a ton of data into our Redshift database. It does get expensive though.
VP of Technology - Gust
Segment is really center for everything we do data-wise.
Founder & CEO - Agorapulse
Right now we are considering a BI database like Segment. We’re taking our time looking into one because once you commit to one, you don’t want to find out you should change it in a couple of months.
Founder & CEO - CoverWallet
We use Segment to connect our analytical tools together: we create the events in Segment and then we analyze them with Mixpanel.
Co-founder - Bayzat
We use Segment to integrate with a lot of different tools. Segment does something that was never possible before. The marketer never has to touch the code; it has great debugging tools and you can watch your events on livestream.
Co-founder & CEO - One Month
We use Segment to track everything.
Co-founder & CEO - One Month
Segment initially didn’t give us very much value. It was a pain to use from a technical perspective because you have to use their format for sending events from code, and then they transform it magically. It was a little bit hard to read their docs. I had to talk to one of their engineers directly about an issue we were having, and it was hard for me to see the value we were getting out of it. We’re finally getting value out of it because we’re sending events to Amplitude and Customer.io. Segment charges a large amount just to route events to different services.
Co-founder & CTO - Mixmax
We use Segment on top of Google Analytics. It made Google Analytics far more valuable for us. Tracking events is far easier to manage with Segment.
Co-founder & CTO - Teem
We are using Kissmetrics, but we are thinking of moving away from it. We have found the segmentation tools a little difficult since the query logic (if, and, or etc.) can be limited. We are considering moving to Segment.io with a backing database and just writing out our own queries. On the one hand, it is a backwards step since it requires engineers to write queries for the business team; on the other hand, there is a lot more flexibility and we are not fighting the constraints.
Co-founder & CEO - Qwilr
Segment gives you the ability to really quickly plug stuff in and see how it works.
Co-founder - Betterteam
We’ve been comparing Heap and Segment to see which one provides the best metrics. We track a lot of things on our site, like when someone uses our platform, or when someone writes a job posting but doesn’t post it. We trigger a bunch of emails to have them finish the post. So far, Segment seems to be winning the battle, but Heap is quite impressive for the level of detail that it goes down to.
Co-founder - Betterteam
We use Segment to tie all our analytics tools together. With Segment, we can very easily tee off events that we record into Mixpanel or Intercom.
Founder & Head of Engineering - Opentest
We are very data focused and post all of our data to Segment and then that data gets posted elsewhere. Segment is very important.
Co-founder & CEO - Beamery
Segment’s amazing. I don’t know what we would do without Segment. I have Segment for our marketing site and for our product.
Co-founder & CEO - getPartnered
We use Segment for our funnel. We do all of our user tracking with it and HubSpot.
Co-founder & CEO - ContainerShip
I like Segment a lot. We log anything for API in Segment for event logging.
Co-founder & CEO - Lob
We use them to connect a number of different services. We’re a paying customer and love their service.
Co-founder & CEO - DocSend
We found as we were evaluating different tools, tools like Mixpanel and Kissmetrics were reporting differently. So we were looking for (1) making sure Segment enabled us to say “here’s the actual number of conversion that should be going into those platforms” and “are they reading the same or is there a delta there?” for data accuracy across multiple analytics platforms. And (2) from a time-saving perspective, not needing to integrate across various platforms to show Facebook conversion tracking, Google Analytics conversion tracking, etc.
Co-founder & CEO - PlushCare
I like Segment because it integrates very easily with a bunch of different tools, including Intercom and Mixpanel.
Founder & CTO - Glassbreakers
We combine Google Analytics with Segment because it helps you collects all the analytics in a single place. With Segment, you have one pipeline from which you send all your analytics.
Founder & CEO - AppGyver
Segment is great for making sure all events from Google Analytics go to any other tool you want. We have it in our application, and it saves us the need to put in code for every tool we use. You can use it with Google Analytics, Mixpanel, etc.
Founder & CEO - Peerlyst, Inc.
Everything we use for BI/Analytics integrates into Segment.
Co-founder & CEO - Inkshares
Segment connects our custom database to Klaviyo and other third party tools.
Director of Marketing - Smart Lunches
We use Segment to integrate services on the backend, and we use it a lot for analytics.
Co-founder & CEO - Open Listings
We use Segment to integrate with our analytics platforms and other services.
Co-founder & CEO - Open Listings
I’m a scientist, so I care about metrics. We started using Segment, and it’s awesome! Once we started using Segment, we moved away from Mixpanel pretty quickly. Segment is awesome because there are lots of SaaS solutions built on top of websites, and you have to integrate lines of code. With Segment, they take all of that and form clusters of services, which they call integrations. And you can turn these integrations on, on all of the tools you use (e.g. Mixpanel, Google Analytics, etc.).
Co-founder & CEO - Townsquared
Segment is great. We use it to collate our data. It was very easy to get started, and we’ve been gradually getting more tools to get data via Segment.
Head of Marketing - Pipedrive
We haven’t started using Segment, but it’s something we’ve really wanted to try.
Co-founder & CEO - Rollout.io
Segment is great. We use it to distribute our in-app events across apps, including our own app, Knowtify.
Founder & CEO - Knowtify
We love Segment because it dramatically simplifies the process of implementing new analytics tools. Because they provide integrations with so many systems, such as Inspectlet, we’re able to enable and disable different tools without deploying new code.
Founder - Built for Teams
Wonder how we can keep so many apps up to date with our customer data? If you think I’m asking our dev team to implement a new tracking for each app, you’re wrong. Segment is our single hub for all tracking data. If you don’t have that, and you’re a marketer, stop what you are doing, and try it out.
Head of Growth Marketing (former) - Mention
We also use Segment (in addition to Mixpanel and Google Analytics), which I can't recommend enough.
Founder - CheckedTwice
We absolutely love Segment.
Co-founder and CEO - WayUp
We chose Segment based on a recommendation, and it works, so we've never looked for another product.
CEO - Splash
8%Stacklist Startups Are Using Segment
Most users are either Seed-stage or Series A companies that pull a variety data from a number of different analytics services, and need a singular platform to help them synthesize that information.
Segment has five distinct pricing plans. It starts off free, offering 50,000 calls a month and a limited list of integrations that includes Mixpanel and Indicative, along with about 20 others. If that plan doesn’t cut it for you, check out the Project plan for $39/month, the Startup plan for $99/month or the Growth plan for $449/month. Each subsequent upgrade offers more data calls per month and additional integration possibilities. Segment’s Business plan, which requires a quote from the company, is customizable and includes an Amazon Redshift instance.
Visit the website: https://segment.com/