Salesforce reviews from startup founders

124 reviews by founders
May 12, 2018

We outgrew ProsperWorks so decided to upgrade to Salesforce. Salesforce is a pain to implement, but if you do it right, it's the best out there. We have a complex, nuanced business, so a straight CRM tool is not how we actually manage our business, but it’s a solid way to keep track of what’s going on. It also helps our marketing team in their efforts to support sales.

Aaron Schumm

Founder & CEO - Vestwell

Feb. 3, 2018

We’ve tried to use Salesforce for a CRM and and email marketing program. But if Salesforce disappeared tomorrow, I wouldn’t care. It works for us but there are probably other tools in the world that are just as good and less expensive.

Maarten Verschuere

Founder & Managing Partner - Clever Europe

Jan. 6, 2018

It's the industry standard. We don’t have full time sales people; we just have our customers there, so it's pretty comprehensive. You have everything you need with Salesforce, plus that’s the software most people know, so it eliminates headaches that come with training. I have used Salesforce, but not as a salesperson.

Abhinav Asthana

Founder & CEO - Postman

Salesforce - Best CRM Tools for Startups

Salesforce is the leading CRM software, helping companies improve their sales, service and marketing by keeping their teams on the same page. Salesforce can track a wide variety of customer information, such as birthday, prior communications and, for B-to-B companies, whether or not the customer is capable of making a purchasing decision. Beyond its broad CRM capabilities, Salesforce has its own analytics suite that can track a wide spectrum of sales data, including which channels are most successful and how user satisfaction has driven purchases. On the customer support front, Salesforce offers two options: and Service Cloud, a pricier option, intended for enterprise clients. And, with Salesforce’s new Salesforce1 platform, users can even build their own applications without much, if any, coding experience. The variety of services Salesforce offers can be daunting, but its power is unmatched.

How startups use Salesforce?

The platform is particularly popular among later-stage companies with a more developed sales force and a larger customer base to justify its cost. However, because of Salesforce’s ubiquity in the CRM space, it’s also used by some smaller startups. The platform has so many moving parts that it requires a lot of hands-on time to manage properly; as such, it’s favored by startups with enough internal resources to take advantage of all it has to offer.

How much does Salesforce cost?

Salesforce has a five pricing plans: The initial Group plan costs $25 per user per month; the Professional plan costs $65 per user per month; the Enterprise plan is $125 per user per month; an Unlimited plan is $250 per user per month; and the Performance Edition, which goes for $300 per user per month. Each upgrade offers additional features such as mass emails, history tracking and automated data cleansing.

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