Pardot reviews from startup founders

14 reviews by founders
May 12, 2018

We’re currently implementing Pardot, which is a Salesforce platform and therefore, fully integrated with our CRM. The onboarding time is quite cumbersome, but we anticipate it saving significant time on the backend and are confident it’s a platform we can grow with for the foreseeable future.

Aaron Schumm

Founder & CEO - Vestwell

Dec. 11, 2017

We switched over to Salesforce for our CRM 3 months ago and along with that we took Pardot. Previously we used MailChimp. Pardot is a more complete marketing funnel tool that allows you to send different messages for different stages in the sales funnel so it’s definitely more complex.

Ari Paparo

CEO - Beeswax

Sept. 20, 2017

We use Salesforce's marketing automation system. I’m a former 5-time VP of marketing and was an early adopter of Salesforce. When we built our software we built it on the Salesforce platform so we wanted to make sure we knew all of the Salesforce products well so that we could partner with them.

Bonnie Crater

President & CEO - Full Circle Insights

Pardot - Best Marketing Automation Tools for Startups

Pardot is a marketing automation platform that, on top of email marketing capabilities, also covers ROI reporting, social marketing, sales intelligence and lead management. The most unique aspect of Pardot, when compared to marketing automation competitors like HubSpot and Marketo, is that it is a branch of Salesforce, making it particularly effective when used in conjunction with that CRM platform.

How startups use Pardot?

Customers tend to be Series A and beyond who have a large enough customer base and enough internal resources to be using Salesforce for CRM. Many of them choose Pardot specifically because of its tight integration with Salesforce.

How much does Pardot cost?

Pardot has three pricing packages: Standard at $1,000 a month; Pro at $2,000 a month; and Ultimate at $3,000 a month. Each upgrade allows for additional features like chat support, advanced analytics, phone support and custom user roles.

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