MailChimp reviews from startup founders

284 reviews by founders
May 12, 2018

When we started out, we were using MailChimp, which is fine when you’re small and scrappy. However, as you grow, you’ll need to upgrade for better data collection and, more importantly, scale.

Aaron Schumm

Founder & CEO - Vestwell

May 12, 2018

We use ActiveCampaign for course and product-related emails because you can create a transaction directly within the email, but for newsletters and marketing emails, MailChimp does the job.

Ben Lee

Founder - Rootstrap

April 23, 2018

We were using MailChimp, but now we’re testing Klaviyo and Zaius, a newer platform. Both of these let you get more customized and personal with emails. MailChimp got us to a certain stage and then it wasn’t as robust which is why we graduated to these platforms. MailChimp is a great easy way to get up and running and a good start, but based on the design of emails Klaviyo worked well, and then testing Zaius has been even better, but nothing has stuck.

Rachel Cohen

Co-founder & CEO - Snowe

Stacklist Stats

57%Stacklist Startups Are Using MailChimp

MailChimp - Best Drip Email Tools for Startups

MailChimp is an email marketing solution that helps you run effective email campaigns and send newsletters. With a clear focus on ease of use, MailChimp streamlines complicated workflows into simple tasks, like sending automated, segmented emails or keeping detailed records about specific customers. The tool also offers advanced reporting options that help you monitor sales, website activity and revenue. MailChimp keeps its prices low, so it comes as no surprise that it’s the most commonly used email marketing software among startups.

How startups use MailChimp?

MailChimp is used by a wide variety of companies across many industries, but it is especially popular among smaller, early-stage startups with less complex email marketing needs who appreciate MailChimp’s simplicity.

How much does MailChimp cost?

MailChimp’s initial plan is free, letting you send 12,000 emails each month to a recipient base of 2,000 people. However, once you grow past either of those benchmarks, you must purchase a monthly package. A basic package starts out at $10 per month and grows from there, but if you’re uncomfortable with a monthly fee, you can also choose to pay per email--from $0.03 to a fraction of a penny per email, depending on how many bulk credits you purchase.

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