Google Analytics reviews from startup founders

260 reviews by founders
March 5, 2018

We use Google Analytics for the majority of our analytics needs. I also use Google Search Console for organic search reporting and I’ve created custom dashboards through Google Data Studio. It’s great that Google is making tools that are free and easy to use.

Meghan Raab

Senior Manager of Audience Development - Girlboss

March 4, 2018

I like Google Analytics. It’s pretty powerful if you can figure out how to configure everything.

Aaron Rubin

Founder & CEO - ShipHero

Feb. 11, 2018

We use Google Analytics to measure acquisitions.

Ed Chang

Co-founder & CEO - Sweet Technology

Stacklist Stats

75%Stacklist Startups Are Using Google Analytics

Google Analytics - Best Web Analytics Tools for Startups

Google Analytics is well-known to most startup teams - and most would recommend using its free services until it’s absolutely necessary to upgrade. Google Analytics makes it easy to track and report metrics on website traffic. Its real-time data helps companies optimize their content and traffic strategy so that they create the most fluid, user-friendly and profitable online presence. And did we mention it’s completely free?

How startups use Google Analytics?

This tool has a broad following among virtually all startups. Seed-stage companies are attracted by the free factor and by the basic data points that generally suffice for their stage of growth. Larger companies use its general business intelligence capabilities in combination with more sophisticated tracking software that can be customized to their specific needs.

How much does Google Analytics cost?

Google Analytics is free, but has a premium version ($150,000 a year) that brings you additional features like advanced segmentation and content experiments.

Vendor info

Visit the website:

Google Analytics Alternatives


Know your users, grow your app


Measure everything


Measuring and monetizing attention

Crazy Egg

Visualize where your visitors click

Flurry Analytics

Optimizing mobile experiences through app analytics and mobile advertising.


Build more personal and meaningful relationships