We don’t have an SEO tool at the moment, but we're looking into getting one in the near future. For our blog, we’re using Squarespace. It used to be Ghost, but that was pretty basic. We’ve been using Squarespace for a year now and we like it. It is limited to an extent, but it serves our needs for the moment. It’s basic, but we can input some code and do simple things on a nice, clean layout, so we’re happy with it for the time being. We’ve dabbled with BuzzSumo and other things for idea generation and other things but I wouldn't say we use them regularly.
Marketing Manager - Techloop
We publish on Ghost which is open source and really great.
CEO - Beeswax
We started on Medium but quickly transitioned to an in-house blog run on Ghost. I find them to be the spiritual successor to WordPress. It’s more modern and streamlined, focused on publishing good content quickly. We’ve had a lot of success writing huge amounts of high quality stuff with Ghost which would take a lot longer with WordPress because of all the formatting you have to do.
Co-founder & Chief Product Officer - Clark
We use Ghost over WordPress for blogging and content. There’s an emotional side to it for us--it’s worth supporting Ghost (which is built in Node and not PHP) and the people building it. We have all of our backend development in Node, and we want the same tech stack across the board.
Founder & CEO - Fluid UI
We use Ghost for our blog. I like it--it’s a nice open source project with a clean design.
Co-founder & CTO - Wellthy
WordPress could be a pain to admin, and uses PHP which is not preferable. Over WP I would choose Ghost which is written in NodeJS. Both have the option that you pay for it and it’s hosted for you, with many plugins to extend it. If you expect a lot of guest blog entries, or want a simple editor submission tool, you might want to use WP or Ghost.
Co-founder & CEO - Moesif
We are running our blog on Ghost and I love it! Ghost is the perfect blogging platform for our super-cool Ludwig blog named “Blogwig.” Simple UI, neat, clean, and fast to deploy. I don’t think we’ll be changing from it any time soon.
Co-founder & CEO - Ludwig
We do a lot of content marketing based on startups and entrepreneurship. We use Ghost as our web platform and it’s really nice. Ghost is easy, quick and was fast to deploy. We had it up and running in minutes. Ghost has a really simplified UI, whereas something like WordPress is a whole jungle of stuff to go through. Ghost does their job super well and their themes are a lot more modern than the alternatives out there. Medium is super branded to their own platform, Tumblr servers are super slow, but Ghost is easy to deploy for a subdomain and get up and running real quick.
Co-founder - Beau
We use Ghost at the moment but we we will be soon moving to WordPress. Primarily, automation is lacking in Ghost. Also, WordPress has a bigger ecosystem.
Co-founder & CTO - MineWhat
We used to run on Blogger but the interface was terrible, so we needed to make a change. I had a friend who ran their blog on Ghost. When I looked at it, I liked it because of the experience it gave on mobile. We’ve just started using Ghost, and the design is clean, the UX is great, and you can customize it as much as you want. Just wished they had a WYSIWYG editor instead of a markdown editor.
Co-founder & CEO - Gorgias
We use a Ghost plugin for blogging. It’s similar to WordPress, but easier to use.
Founder - JustDoc
We really only have a blog at this point, and it’s hosted on Ghost. Ghost is fantastic. It gives you tons of flexibility and design options. It’s easier to use than WordPress in many ways, but it’s built on Node.js, so customizing does take some development.
Founder & CEO - Knowtify
We use a blog platform called Ghost, which is very lightweight and developer-friendly.
Growth and Business Development Strategy - Lob
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