Base reviews from startup founders

14 reviews by founders
Sept. 15, 2017

The CRM market is funny because data can be so easily switched over to another CRM. I like Airtable and Highrise but Base had a free trial and that was a good cost. We’re going to have to upgrade and decide what we want to use in the long term.

Troy Bannister

Business Development - Startup Rocket

July 29, 2017

We use Base on the real estate side. We have a limited number of relationships on that side, so we needed a tool that was more lightweight and flexible. We have been using it for over a year; it has a good UI and easy reporting. It is a convenient out of the box solution.

Brad Hargreaves

Founder & CEO - Common

Feb. 2, 2017

The Base CRM pricing model is difficult to understand in the beginning; you have to look through the app itself to understand which features are unlocked on which pricing tier. We tested several CRMs but this one was the only one that had all the built-in features we needed and we did not have to install any extensions or develop plugins. It is not hard to change steps in the customer journey. It also allows us to assign contracts to different team members. The dashboard has a really useful overview that tells us how much money we have on outstanding leads. As our sales funnel is somewhat more complex than in a usual B2B startup, adaptability was an important issue for us. The one thing we would wish for is for direct integration possibilities with Trello.

Robert Heinecke

Co-founder & CEO - Breeze

Base - Best CRM Tools for Startups

Base is a customer relationship management software that excels at focusing in on your sales pipeline through an intuitive interface and easy task management. It has a nice spread of features for midsized startups that make it useful but not overwhelming, and it also has a mobile app for on-the-go needs. That said, Base doesn’t have many of the features (or quality of features) that are essential for larger companies; Stacklist users claim its reporting is sub-par when compared to more comprehensive CRMs, and note that the overall platform isn’t as customizable.

How startups use Base?

Base is the best fit for larger Seed-stage and Series A startups that don’t need all of the reporting and customization options of monolith CRMs like Salesforce, but are still looking for a full-featured service.

How much does Base cost?

Base offers three different pricing plans, as well as a free 14-day trial. Starter: $25/user/month. Offers basic sales tracking for up to five users. Professional: $75/user/month. Unlocks additional features like sales forecasting and task automation. Enterprise: $125/user/month. Includes more advanced features like call analytics, lead scoring and multi-level permissions.

Vendor info

Visit the website:

Base Alternatives


Expanding international education

Agile CRM

Evaluate and optimise your email messaging


CRM for marketers in the mobile world

Block Six Analytics

Providing powerful business intelligence to the sports industry


The easy online CRM for doing business