Klipfolio is really incredible--it's an insights dashboard that allows you to create insights into business, marketing, traffic and more. They have pre-built clips or if they don’t have the ones you need, you can build your own.
We built our own tool and a dashboard using an agency. It is a stack of all productivity tools that connect and allow us to see each team member's productivity.
We are using Highrise HQ. It has a Google Mail plug-in, so our sales people do not need to import the contacts and I can easily see what new ones are created. It saves the sales team a lot of time to be able to create contacts automatically. It’s also really affordable: $8-9 per user. They have a bunch of integrations--you can connect them with pretty much anything. It also integrates with Zapier.
We use SEMrush for SEO strategy and competitive analysis.
We also use Oz Content; it’s an ideation software for content. If you do a keyword strategy you can take the keywords and Oz Content tells you how effective they are and pulls up the articles that are written with these words. The results are incredible. It also helps your team make an educated guess of what contents need to be published. The product is $299/mo and worth every penny.
For customer service, we built our own tool but we are using integrations to be able to automate certain tasks, like creating an auto-responder for auto generated email. All emails forward to a Slack channel, so anyone can pick up the email and respond. We are using a lot of AI to improve customer service.
We use an AWS tool: Sendy.co. Sendy.co basically allows you to plug into your server and provides a login online. It has more flexibility than other providers. The reporting is not incredible but it’s great for business development exercises.
Mailgun works well for transactional email. It manages all action-based emails, like the emails that go out when someone signs up or resets their password.
SendGrid does everything--it’s like using MailChimp and Mandrill together. It is one unique platform for marketing and transactional emails. MailChimp is the easiest path if you don’t have any experience, but SendGrid has rich features, is cheaper and allows more flexibility. The analytics are also good.
I like it. The only issue that I have with Justworks is that they take pay on the 1st and 15th of the month and the payments are automated so that they get processed 5 days beforehand. There is no flexibility in adapting to your payment flow. Overall though, it is a really good product. Everything is centralized, and any team member receives a login and can sign up and manage their account directly. The interface is very nice. It is also pretty affordable.
I love AngelList, but I noticed that in the last 6 months or so the quality of applicants went down. You can find way more overseas dev shops instead of qualified candidates.
For local freelancers, we have started using Craigslist. You can find local professional freelancers who know what they are doing and just want to get the job done.
We use Upwork for remote freelancers. They changed some rules so that the recruitment process is a little different. It is great for any type of odd job, like video editing, etc.
We use Toggl for time tracking. It's more about watching efficiency and team behavior. You create a team account and add all the team members so that each has a timer and you are ready to start tracking how much time they spend on each project. Even on an individual perspective it is great: you get an overview of what’s happening with your time.
We use JIRA for development. Nobody likes using it, except for the development team. I love the reporting on JIRA though. You can connect all these tools through Slack and automate a lot of the actions.
I like Hootsuite. The only con is that when you publish posts it says “Published by Hootsuite”. If you are a native publisher you will get better results, but Hootsuite allows you to be more organized.