We use Mode very heavily. We brought them on because it interfaces with our data better than Kissmetrics.
We’ve been with Kissmetrics since the early days, though recently our newly formed BI team has added other tools (Mode and Sense) to the mix as well. Running advanced reports with Kissmetrics isn't always super-intuitive, but it has served us quite well in the marketing dept over the years.
Our site runs on WordPress, and it also serves as the content management system for our blog. I also always recommend WordPress to entrepreneurs; it’s so easy to find WP developers and support from the WP communities. There are also a ton of plug-ins and add-ons available for WP that don’t require custom development to pull off.
We’re in the midst of transitioning over to HubSpot from MailChimp, which was no longer scalable for our purposes--especially in the area of nurture campaigns and groupings of our list. From a CRM perspective, MailChimp isn’t as robust as we need it to be. We also need to be pulling in more data from our other platforms, which MailChimp couldn’t handle. We evaluated HubSpot and Marketo. We chose HubSpot because it’s built for companies who do a lot of inbound marketing, which is where our biggest focus has always been. Marketo is better for companies with a heavier sales focus. We also found HubSpot to be on the friendlier side with regard to usability and training of internal resources. So far the onboarding process has been going smoothly.
We use VWO for A/B testing on our website.
We use this regularly for conversion rate optimization. They have a great freemium version that gives you a lot of information without having to have to make a big cash outlay. You can get a lot of value out of it.
Typeform is great for customer surveys.
We use our own tool to create landing pages and for campaign marketing initiatives. One of the reasons Unbounce is so great for startups is because there’s no dev work required to get a webpage up and running, and also the ability to A/B test is great for market validation. It’s a cool way to move quickly and learn a lot quickly.
TargetProcess is used by our product team. They like it, and there are more and more teams starting to use it, though it’s newer than our other project management tools so it’s not as widely adopted.
Our marketing and customer success teams love Basecamp.
Trello is used for roadmaps.