Squarespace is pretty good and easy to get up and running on. We ended up moving some of our site to Squarespace.
We host our parenting magazine on WordPress. WordPress is decent for a blog and you can buy a template and get it going very easily. It’s got a lot of features to solve a lot of different problems.
Stripe is great. They’re easy to setup and use. Because we did presales, we talked to Stripe’s founders and they made it easy to help us do presales and we rolled out our own e-commerce system. Stripe’s payment checkout flow is very optimized; they’ve got the flow locked down. It’s super easy to do refunds too.
We started with inDinero three and a half years ago but it was not good and we moved into QuickBooks Online. QuickBooks Online was great. Eventually we moved into regular QuickBooks because we are a hardware company so we needed a good inventory system.
Abacus is so much better than Expensify. Like a thousand times better. Abacus is a real gem. Expensify is like enterprise grade stuff and their management is a pain in the ass. It’s confusing getting things set up correctly in Expensify. Expensify required you to set up expense reports that you don’t use at a startup. Abacus is specifically designed for startups - it has a really simple interface, it lets you pull in transactions, but it doesn’t do OCR yet (but you don’t need that as a startup). In startupland, it’s all about simple and easy. In corporateland, no one seems to care about UX.
For our IT and patent stuff, we use Schox Patent Group. They are great and work with startups exclusively. He was a patent professor at Stanford and has helped startups get a patent portfolio at a very sick cost. Sometimes they let you trade equity. They are the better ones for startups.
We used this primarily and we’ve tried Buffer in the past. Buffer is a good tool and I used it early on for scheduling. We liked Sprout Social over other tools because it worked well and was more straight-forward for the team.