We’re in the process of migrating from RJmetrics to Tableau. RJ was great, but we’re a complex ecommerce company. We just needed additional functionality, and Tableau is just a bigger, more robust tool.
Chartbeat allows us to track website performance and visits in real time. We keep this on a big monitor that sits in a corner of the office, and it's on all the time.
Customizing different campaigns with Sailthru takes a lot more labor and effort than we would like, and it's a little clunky, but it's far superior to MailChimp or Mandrill, both of which we have used before. MailChimp didn’t have the drip functionality that we needed. Email marketing is a huge component of our business, and we needed a more robust tool.