With Cluvio, it was very easy to connect to our database and get a customized dashboard relevant to our metrics.
For us it is very valuable to track how the single user interacts with our product. For this purpose we use FullStory, a tool that is similar to Hotjar; it’s a screen tracker that allows you to really see how the users navigate your product and where they get stuck. You get simple analytics that are much more useful for me than what you can get from Google Analytics. It is also nicely integrated with Intercom and Slack.
I hardly use Google Analytics anymore for our traffic as we can get most of the insights from other solutions. If you have very high traffic, you can recognize bigger trends and quickly check your assumptions. Sometimes I use it for location checks.
We use Slack for almost everything. It is highly integratable with all the other tools that we have, and it helps organize the conversations with the different channels. We used HipChat before, but it is way behind at this point. I don’t know of an alternative product that is able to substitute Slack for our needs.
Focusing on every user is key for us--we need to know what they like or not about our product, so we heavily use Intercom. A surprisingly high amount of people contacted us through the live chat function. We can send marketing messages depending on user created events and this allows us to really tailor the emails that we are sending them.
We are very design-focused, experiment a lot and try to implement as soon as possible. We try to have several prototypes before we decide which one to implement. We start with sketches on paper and then we move to Sketch to start the design process.
We were looking for a reliable solution for transactional emails and SendGrid seemed pretty good for our needs. They are updating their marketing offering so we use it more and more for newsletters as well. We do not have the need to invest in a highly customizable tool, and with SendGrid’s drag and drop feature we can create pretty standard newsletters very quickly. I tried to make it more customized by meddling with their code once, but I broke everything, so now I stick to the standard elements.
Xero is very easy to use--it is connected with our Silicon Valley bank account which is very convenient. I like the fact that every time I receive an invoice email, I can just forward it. I just have to login to reconcile entries once a month.
Our developers are in Ukraine, so we use mostly personal contacts or local recruiting tools. We have used AngelList once and it was pretty spammy. We got a lot of irrelevant job applications. I responded to one that sent a relevant message and we’re very happy we hired her now.
We were accepted into the Stripe Atlas beta program that helped our company with the incorporation process. The part of Stripe that I like the most is that they expand their efforts beyond credit card processing. They are involved with the community and they make an effort to really understand the businesses that they help. For example, through them, we were able to open a 2-year no fee bank account. This is a smart effort on their side, as it adds a lot of value to me as an entrepreneur. It also helps them to get more people to adopt their product.
Our CFO is outsourced and he’s the one that uses Gusto the most. For my part, I can say that it was easy to set up and it works very smoothly. A feature that I like is that we get a warning before the payments are made.
We use Asana for everything from brainstorming ideas to bugs, to engineering or marketing, so everyone can transparently see what is going on in the company. The con is that it requires a lot of discipline and you don’t want people maintaining tasks all day, so it is up to you to define your process and how it fits your team. We challenge the process almost every month. We can do boards in Asana so we don’t use Trello anymore. Our team is distributed internationally so it is impossible to have everyone online at the same time. For this reason, it is very important to have a tool that works asynchronously.
Hootsuite is pretty reliable. You get a quick overview to all of the mentions, so it is easy to keep an eye on your social situation. We didn’t have to fine tune it; it pretty much gave us what we needed out of the box. I tend to miss it if someone mentions us on Twitter, but Hootsuite is good about catching it. It has a reliable integration with Facebook and Twitter.