Tableau allows us to create analyses in order to manage our business. We can also create and share reporting to the different departments.
We use Google Analytics to see in detail where the conversions come from, watch our real-time traffic and to look at the bounce rates of different pages in order to find out where things could be improved. It also helps us analyze the conversion paths and to get to know how our different marketing levers interact and attribute to a conversion. However, it is a bit limited regarding precise analyses if you do not have the Premium version.
We use Zoho CRM and it was a good choice. I come from a Salesforce background and Zoho is much cheaper and allows you to get a lot of things done. We use it also to measure customer marketing success and any back office team has some access to it. We send reports to the different departments.
You have to adapt Slack to the type of organization that you have. It needs to be pushed onto your team to be efficient, especially because most people end up using email if they feel the subject is important enough. I like that it links with Wunderlist.
OnCrawl helps us for SEO management. It is a great tool, and gives us all the very specific information of the SEO campaigns that we run.
Mautic is an open source tool that is really really good and lets you create powerful marketing automation. Many people are working on it and are making the tool better and better. It helps us create customer loyalty.
Welcome to the Jungle is really good to outsource new talents that match with startups--we went with them in November and they showed us great new candidates. Their interface generates a lot of traffic.
LinkedIn works particularly well in Asia and is great to review candidates.
Stripe is our tool for online payments. For an international and multi-currency company as ours, it’s a very useful tool that serves its purpose very well, and we get everything that we need from it.
Trello works really well, and we use it mostly for our tech team who appreciate it as it is very easy to use. We had demos of other tools but we liked this one better! It’s so effective and organized.